The High Cost of Executives’ Intellectual Property Blind Spots
研究发现40%的知识产权专家遇到过因高管对知识产权理解不足而导致错误商业决策的情况，本文梳理了高管必须掌握的知识产权要点和战略考量。
Do senior executives understand intellectual property issues sufficiently to make good strategic decisions? A study that invited IP experts’ opinions on the question found that 40% have encountered top managers whose grasp of IP was insufficient, leading to poor business decisions. Research data underscores the IP essentials that top executives need to understand and highlights strategic considerations they should keep in mind when setting strategy around intellectual property.