随机价格折扣的动态理论

A Dynamic Theory of Random Price Discounts

Review of Economic Studies · 2025
被引 0
人大 A+FT50ABS 4*

中文导读

研究了有承诺能力的卖家如何随时间定价,发现最优策略是恒定高价配合随机出现的连续折扣,买家最终支付价格仅取决于其估值,与到达和购买时间无关。

Abstract

Abstract A seller with commitment power sets prices over time. Risk-averse buyers arrive to the market and decide when to purchase. We show that it is optimal for the seller to choose a constant high price punctuated by occasional episodes of sequential discounts that occur at random times. This optimal price path has the property that the price a buyer ends up paying is independent of his arrival and purchase times, and only depends on his valuation. Our theory accommodates empirical findings on the timing of discounts.

随机折扣动态定价承诺能力风险规避买家