Artificial intelligence in international business: IB theory under augmented decision-making
探讨人工智能如何影响跨国公司的决策过程，分析AI带来的新偏差，并指出这要求重新审视国际商务理论的前提条件。
This paper discusses the impact of artificial intelligence (AI) on decision-making in multinational enterprises (MNEs) and its theoretical implications for international business (IB) research. Building on the concept of bounded rationality, we analyze how AI affects biases and heuristics that drive human decision-making and identify new, AI-specific biases that could distort decision-making outcomes in MNEs. We propose that AI-augmented decision-making will alter the behavioral assumptions underlying established IB theories, requiring a reevaluation of these theories’ boundary conditions. By addressing these shifts, the paper contributes to updating IB research to the realities of AI-augmented decision landscapes.