祝福还是诅咒?影响者质量价格比约束在直播电商中的作用
Blessing or curse? The role of the influencer’s quality-price ratio constraint in live streaming e-commerce
Transportation Research Part E Logistics and Transportation Review · 2025
被引 2
ABS 3
- Yina Li
- Yanrong Wang
- Yu Ning 通讯
- Jiayu Zhou
直播电商影响者营销质量价格比电子商务消费者行为