Incentives for Information Revelation in a Supply Chain and the Bullwhip Effect
研究如何激励下游企业向上游供应商分享需求信息，发现供应商应采用双管齐下的策略：通过最优激励合同诱导信息揭示，同时让下游企业提前增加初始订单和库存以削弱牛鞭效应。
Getting downstream firms in a supply chain to share private information about consumer demand with their suppliers is generally considered a prerequisite to dampening the bullwhip effect, that is, the amplification of demand shocks as they pass upstream in a supply chain. If downstream firms are reluctant to share their demand information, how can they best be incentivized to do so, and what does the optimal incentive scheme imply for the bullwhip effect and supply chain efficiency? We examine these questions by developing a supply chain model with asymmetric information, and show that the supplier should optimally follow a two-pronged strategy. One prong consists of the optimal incentive contract to induce information revelation. Information revelation requires a distortion in the downstream firm’s orders that makes them more responsive to demand shocks, which tends to strengthen the bullwhip effect. The other prong helps to reduce this distortion and dampen the bullwhip effect. It consists of getting the downstream firm to increase its initial order and stock up on inventory before it learns about demand. A larger initial order is sufficient to eliminate the bullwhip effect if demand shocks are not too persistent. Our results hold if the marginal production cost does not increase too quickly with output and the inventory holding cost is not too high.