Strategic Alignment Reconciles Purpose and Profitability
认为企业不应在价值观目标与盈利目标之间二选一，而是通过战略协调将两者结合，才能实现长期成功。
The long-running debate about whether a company’s purpose should be a values-based goal or simply the goal of turning a profit presents a false choice. Strategic alignment requires both: Chasing profit alone won’t yield a sustainable enterprise, and a noble purpose that is out of step with market realities is destined to fail. Successful long-term strategies align both purpose and profit.