Communication Strategies in Hospitality: A Study on Michelin Green Star Sustainable Restaurants
分析了182家米其林绿星餐厅的可持续沟通策略，提炼出六大主题，强调真实性、透明度和社区参与等关键驱动因素。
ABSTRACT This research examines the sustainability communication strategies employed by Michelin Green Star award‐winning restaurants. The present study utilised qualitative content analysis of textual data from Michelin Guide descriptions for 182 restaurants, thereby highlighting six core communication themes: sustainable technologies, diversified culinary offerings, community‐focused initiatives, sustainable supply chains, entrepreneur values and sustainability certifications. The findings emphasise authenticity, transparency, local community engagement, waste valorisation, circular economy innovations and entrepreneurial passion as key drivers of sustainability communication strategies in the hospitality sector.