CEO的IT知识对中小企业价值有影响吗?数字技术的中介作用

Does CEO IT knowledge matter for SME value? The mediating role of digital technologies

International Marketing Review · 2025
被引 1
ABS 3

中文导读

研究了中国中小企业CEO的IT知识如何通过数字技术(如区块链、大数据)影响企业价值,发现数字技术起中介作用。

Abstract

Purpose This study aims to examine the role of chief executive officer (CEO) information technology (IT) knowledge (KW) in the adoption of digital technology by Chinese small and medium-sized enterprises (SMEs). This study further elaborates the mediating role of digital technologies in the value of SMEs. Design/methodology/approach This study uses a survey method to collect data from CEOs of Chinese SMEs; 143 responses were collected from six different sectors. The study employs structural equation modeling (SEM) and finds that CEO IT knowledge positively influences digital technology adoption. Findings The results show that CEO IT knowledge positively influences the SME’s value. Furthermore, the mediation analysis supports the fact that digital technologies such as blockchain and big data fully mediate the relationship between CEO IT knowledge and SME value. Social media, the Internet of Things and artificial intelligence partially mediate the relationship between CEO IT knowledge and SME value. Originality/value This study adds to literature on CEO IT attributes in digital adoption during SME growth, supporting upper-echelon theory on the fit between CEO traits and IT knowledge.

中小企业CEO特征数字技术采纳企业价值