焦虑还是多付?绿色酒店在线评论效价如何影响消费者的绿色购买意愿:社交媒体影响者类型的调节作用
Fret or overpay? How online review valence of green hotels influences consumers' green purchase intentions: The moderating role of social media influencer type
International Journal of Hospitality Management · 2025
被引 5
ABS 3
- Wang Jing
- Youyou Ma
- Binli Tang 通讯
- Yu Wu
绿色消费在线评论社交媒体营销消费者行为