Communicating Attribute Importance Under Competition
研究发现，在竞争环境中，拥有不同属性优势的企业能可信地协调关于属性重要性的信息，从而减少消费者不确定性并提升品类需求。
The paper shows that competing firms with competitive advantages in distinct attributes can credibly coordinate their messaging about attribute importance, reducing consumer uncertainty and generating category demand. A truthful equilibrium arises in which each firm highlights the more important attribute—even when at a disadvantage—but such an equilibrium does not exist without competition.