Shades of Green Labeling: A Bibliometric Analysis
对2000-2023年间419篇从商业视角研究可持续发展标签的文献进行计量分析，识别出五大主题，适合关注企业ESG战略和标签治理的研究者快速把握领域全貌。
ABSTRACT Sustainability labels are a signal of firms' commitment to environmental, social, and governance (ESG) related goals and can be driven by firms' ESG strategy. There is a multitude of labeling schemes leading to calls for either a simplified, overarching sustainability label or greater harmonization across the existing labels. Research has examined diverse issues related to sustainability labeling over the years, but primarily with a consumer focus. The present bibliometric study aims to address this imbalance and take stock of the literature on sustainability labeling from a business perspective during 2000–2023, using both Scopus and Web of Science. Our systematic search strategy results in 419 research articles, which are analyzed using bibliometric measures like thematic mapping, document co‐citation analysis, and bibliographic coupling analysis. Findings reveal five themes in the literature—overall impact of sustainability labels; labels influencing firms' sustainability strategy and product innovation; labels and greenwashing; sector‐specific research; and governance of sustainability standards and credibility‐related concerns. We conclude with a discussion and avenues for future research.