人工智能数字人直播如何提升TikTok消费者重复购买？生动性、远程临场感、可信度与信任之间的交互作用

How does artificial intelligence digital human live streaming increase TikTok consumer repeat purchase? Interaction between vividness, telepresence, credibility and trust

• Shaofeng Wang · 福州外语外贸学院
• Jimeng Qiang · 福建师范大学
• Kaibo Yao · 浙江工商大学 通讯