Steel is real: How nostalgia shapes re-circulation
通过研究丹麦复古自行车社群,揭示了三种怀旧模式(不情愿的、进步的、嬉戏的)如何通过策展、重演和修复促使消费者再流通旧物而非丢弃。
This paper demonstrates how nostalgia entices consumers to re-circulate objects rather than discard them. Through multimethod qualitative inquiry into the Danish vintage cycling community, this paper highlights how consumers’ nostalgic attachment to the biographies of old objects propels re-circulation. The analysis builds on three distinct modes of nostalgia: reluctant, progressive, and playful nostalgia. These modes of nostalgia entice re-circulation via curation, re-enactment, and restoration. By uncovering how nostalgia influences decisions to preserve and extend the life of objects, this paper advances existing theory by elucidating the connection between re-circulation and nostalgia.