Should We Fight Poverty or Reduce Its Harm? How the Language of Moral Foundations Theory Affects Donations to Poverty‐Relief Charities
通过实验研究道德基础理论中的语言和价值观如何影响人们对扶贫慈善机构的捐赠，发现使用进步派主题（如关爱和公平）能提高捐赠，尤其是保守派群体。
ABSTRACT Depending on group identity, people tend to use different language when discussing poverty and relate to different moral values. We design an experiment to study how the language and moral values identified by moral foundations theory affect donations to poverty relief charities. One treatment uses language and moral values that progressives tend to use; one treatment is congruent for conservatives. We observe higher donations when the solicitation uses progressive themes such as caring and fairness. Conservatives drive our main result. Conservatives donate significantly more when presented with language and values that, in other contexts, tend to be used by progressives.