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群体身份与规则遵循中的同伴效应

Group identity and peer effects in rule-following

Journal of Economic Behavior and Organization · 2025
被引 0
ABS 3

中文导读

通过一项抽象规则遵循任务(Y任务),研究了同伴违规行为对个体规则遵循的影响,发现违规行为具有传染性,但群体身份(内群体或外群体)并不调节这种效应。

Abstract

Social life is governed by a myriad of rules but the behavioral logic of why people follow rules is only incompletely understood. Here, we investigate how rule following is influenced by other people and social proximity to them. In particular, we are interested in the identity composition of an individual's observed peer group: does it matter whether a rule breaker is an ingroup or an outgroup member? To investigate this question, we use a novel abstract rule-following task with strong incentives to break the rule. We call our rule-following task the “Y task” because the rule requested participants (n=7,033 Prolific workers) to take one of the two diverging paths of a Y-shaped maze. Consistent with previous research, we show that examples of rule violations trigger further rule violations, even though overall rule compliance remains high. Contrary to our hypotheses, and research on honesty and cooperation, we do not find that group identity moderates the influence of peer compliance on people's willingness to follow rules. We conclude that rule breaking is contagious regardless of the ingroup or outgroup status of the rule breaker.

行为经济学社会规范群体身份同伴效应