Does CEO Personal Environmental Value Matter?
研究CEO的个人环境价值观如何影响企业环境绩效，发现其有显著正向作用，但在负面环境事件导致销售下滑时会加剧不利影响，而在重大环境灾难时能保护股东财富。
ABSTRACT Using the epidemiological approach to estimate CEOs' personal environmental value, we examine whether and how it impacts a firm's environmental performance. The results show that CEOs' personal environmental value has a significant and positive influence on environmental performance. Further analysis shows that when firms suffer from a decline in sales performance stemming from negative environmental incidents, CEOs' personal environmental value exacerbates the adverse effect, indicating that customers are environmentally conscious. In contrast, when firms experience heightened environmental risks stemming from a major environmental disaster, CEO environmental consciousness can safeguard shareholder wealth from increased environmental risks.