Do We Think Differently When Tapping the Screen or Clicking the Mouse? Effects of Computer Interfaces on Level of Construal
通过十项研究，发现使用触摸屏（相比鼠标）会促使人们采用更具体、低层次的解释水平，影响产品选择和对说服信息的接受度。
The touchscreen has become the de facto interface for individuals to interact with digital devices. This research investigates the implications of the profound shift from the mouse-based, nontouch interface to the touch-based interface for human thinking and behavior. Ten studies reveal that using touchscreens, as opposed to a mouse, fosters a more concrete low-level construal. Specifically, using touch interfaces on devices such as iPads and tablets prompts people to interpret actions in a detailed, hands-on manner, viewing locking a door as inserting a key into a lock rather than as a broader concept such as securing a house. Touchscreens also encourage a narrow categorization of concepts and a reliance on local, granular attributes. The concrete mindset evoked by the touch interface elevates individuals’ preference for practicality over complexity, such as choosing a compact camera over an advanced one, and receptiveness to persuasive attempts with feasibility appeals. Given that mental construals fundamentally influence how we perceive and engage with the world, our findings underscore the wide-ranging impacts of touch interfaces. This research provides a theoretical foundation for exploring the broader implications of the widespread adoption of touch technology, especially as digital devices become increasingly integrated into our digitally transformed daily life worldwide.