主播的个性会影响销售业绩吗？来自中国直播电商的文本挖掘证据

Does a streamer's personality influence sales performance? Text mining evidence from Chinese live streaming e-commerce

• Yuangao Chen
• S. Hu
• Pengxiang Hu
• Li‐Yuan Zhu
• Shasha Zhou
• Shuiqing Yang 通讯