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姿态作为信息:直播中主播姿态与小微企业经销商购买行为

Posture as information: Streamer postures and the purchase of micro and small enterprise resellers in livestreaming

Journal of the Academy of Marketing Science · 2025
被引 1
人大 AFT50ABS 4*
直播电商消费者行为非语言沟通小微企业