众筹模式如何影响众筹绩效？支持者模糊性和羊群效应的中介作用

How do crowdfunding models impact crowdfunding performance? The mediating role of backers’ ambiguity and herding effects

• Yaxian Wang
• Minhao Gu
• Baofeng Huo · 浙江大学
• Hongke Zhao 通讯