Survival through globalisation: Innovation, internationalisation, and the endurance of big business in Central Europe
通过比较中欧两家制造企业（Bata和Tungsram）的案例，研究两次世界大战期间经济民族主义和贸易壁垒如何影响其全球战略，以及二战后如何重建全球业务，强调技术和组织创新是企业成功国际化的关键。
We present a comparative case study of two richly documented manufacturing firms in Central Europe to examine how economic nationalism and rising trade barriers shaped their global business strategies in the interwar period and how they managed to re-establish their global presence after 1945. From a provincial shoemaker in Moravia, Bata grew into the world’s largest footwear exporter by the 1930s with a global production and sales network that continued to grow until the 1980s. Tungsram was the seminal producer of lightbulbs and radio valves in Hungary and founding member of international cartels. It remained a prominent exporter to both socialist and market economies during the Cold War. Both cases highlight technological and organisational innovation and strategic-capabilities accumulation as key determinants of successful internationalisation.