B2B平台上的产品退货服务与客户复购:物流能力与竞争强度的权变作用
Product Return Service and Customer Repurchase on the B2B Platforms: The Contingent Roles of Logistics Capability and Competition Intensity
International Journal of Production Economics · 2025
被引 0
ABS 3
- Wei Wang 通讯
- Hefu Liu
- Jiaxin Du
- Meng Chen
电子商务供应链管理客户关系管理B2B营销