Integrating neuro-psychological habit research into consumer choice models
本文探讨了习惯在不同学科中的定义，特别是学习、自动性、情境线索和注意力有限的作用，并构建了一个适用于经济学、心理学和市场营销的框架，用于分析消费者选择实验和实地数据。
We discuss how habit is defined across disciplines that study human choices. In particular, we examine the role of learning in forming habits, the roles of automaticity, context and cues, limited attention/consideration, and whether habits reflect a change in preferences or a choice system which is partly decoupled from preferences. These constructs are used to create a framework for economics, psychology, and marketing research that is suitable for the analysis of consumer choice experiments and field datasets.