Strategic Integration of Digital Technologies in Sustainable Business Models: A Cross‐Industry Comparative Study
通过比较智慧城市、时尚、食品零售、建筑和消费品五个行业，评估AI、物联网、大数据、区块链和3D打印在效率、循环性、可扩展性和变革潜力四个维度的作用，为管理者提供技术投资与环境目标对齐的决策支持。
ABSTRACT This study explores how digital technologies support strategic sustainability transitions across the following five industries: smart cities, fashion, food retail, construction, and consumer goods. Building on the dynamic capabilities theory and sustainable business model innovation (SBMI), we develop a cross‐sector evaluation framework that assesses five key technologies—AI, IoT, big data, blockchain, and 3D printing—along the following four dimensions: efficiency, circularity, scalability, and transformative potential. Through a qualitative comparative case study grounded in secondary data and digital observations, we reveal distinct adoption patterns, strategic functions, and barriers to implementation. The results show that while AI and big data drive short‐term optimization, blockchain and 3D printing enable deeper business model transformation. This study contributes by integrating a digital strategy with sustainability frameworks and offering a decision‐support matrix for managers to align technology investments with environmental goals. Our findings highlight the importance of sequencing technologies, ecosystem collaboration, and organizational capabilities for scalable digital sustainability.