Digital Platform Capabilities and Circular Economy: Impact of Customer Green Pressure on Frugal Innovative Strategies
研究调查了印度889家制造商，发现数字平台的整合与重构能力能促进节俭创新战略，进而提升循环经济绩效，且客户绿色压力正向调节了重构能力与节俭创新战略的关系。
ABSTRACT Manufacturing entities in emerging economies face significant obstacles implementing circular economy principles due to resource‐constrained environments. Arguably, manufacturers need customer green pressure to propel the circular economy, alongside frugal innovative strategies. There is a dearth of research on digital platform (DP) capabilities, customer green pressure, and frugal innovative strategies with circular economy. Drawing on dynamic capabilities theory, 889 manufacturers were surveyed in the emerging economy of India. Customer green pressure moderation was assessed on the links between frugal innovative strategies and circular economy, DP integration capabilities and frugal innovation, and DP reconfiguration capabilities and frugal innovative strategies. Structural equation modelling revealed that DP integration and reconfiguration capabilities positively influence frugal innovation strategies enabling circular economy performance. Customer green pressure positively moderated DP reconfiguration and frugal innovative strategies. Actionable insights are provided to prioritize DP capability development to satisfy customer green pressure and promote frugal innovative strategies, ultimately facilitating the circular economy.