Introduction to Special Issue on Contributions of Biometrics to Advertising Research
这篇引言回顾了生物识别技术在广告研究中超过百年的历史，总结了特刊中实证研究对隐性心理过程的揭示，并呼吁加强伦理标准建设，适合关注广告研究方法与伦理的学者阅读。
The Introduction to the Special Issue on Contributions of Biometrics to Advertising Research outlines the guest editors’ vision for the Special Issue. We sought and received papers that: (1) reflect on the history of biometrics in advertising research to provide insight into future directions for researchers; (2) present empirical research aimed at elucidating implicit psychological processes while leveraging the dynamic capabilities of biometric tools; and (3) challenge the field and interrogate standard practices in biometrics research to encourage continued intellectual growth and ethical scholarship. In this introduction, we position articles in the special issue within a history of biometrics tools in advertising starting more than a century ago; we synthesize the contributions of the included empirical research under a larger theoretical understanding of dynamics of implicit processes; and we further reflect on ethical issues present in biometrics advertising research and advocate for further development of ethical standards and best practices.