Beyond the gaze: “I-Thou” relationships in sightseeing bus tourism
基于马丁·布伯的对话哲学，以观光巴士旅游为例，通过混合方法发现即使看似疏离的旅游体验也能促成真实的“我与你”关系，为旅游体验研究提供新视角。
This study, grounded in Martin Buber’s dialogical philosophy, investigates the potential for authentic “I-Thou” relationships in tourism. For this purpose, we take the case of sightseeing bus tours, which are often perceived as inherently disconnected experiences. Utilizing a mixed-method approach, including interviews with local stakeholders and an open-ended questionnaire for residents, the findings reveal that even seemingly inauthentic tourist experiences, like bus tours, can facilitate meaningful connections. Through a Buberian lens, the research suggests that mutuality, openness, connectedness, and authenticity form “I-Thou” relationships in tourism. The study offers theoretical contributions for future research in terms of a more positive outlook on tourist experiences and discusses practical implications of the findings.