Motivation and intended use transparency: Shaping consumer responses to a red meat tax through information disclosure
研究红肉税及其动机、收入用途信息如何影响消费者对牛肉和替代蛋白的选择，发现税收效果取决于信息披露类型。
Abstract We investigate the impact of a red meat tax and informational strategies on consumer preferences for ground beef, ribeye steak and alternative proteins in a simulated market. We examine the impact of the tax itself and information about its motivation and revenue usage on demand. Results show the tax shifts demand mainly to other animal-based proteins, with variable responses between beef types, highlighting product-specific sensitivity. Our results also suggest that the effectiveness of the tax in shifting consumer behavior significantly depends on the type of information provided about the tax’s purpose and how its revenues would be recycled.