When digital platforms enter informal sectors: work formalization and institutional change
基于对东南亚最大数字平台Gojek的案例研究，揭示了平台通过编码互动、标准化实践和控制边界三大机制，推动非正规交通部门工作正规化，并引发制度逻辑从非正式市场逻辑向匹配逻辑再到服务系统逻辑的转变。
• When entering informal sectors, digital platforms formalize work practices to make them amenable to the platform model. • To enable formalization, platforms engage in institutional changes to alter the sector’s dominant logic. • Platform-enabled formalization involves codifying interactions, standardizing practices, and controlling boundaries. • Platforms shift informal sectors from an informal market logic to a matchmaking logic, then to a service system logic. • The design and governance of digital platforms for informal sectors need to account for the effects of formalization processes. Digital platforms are undermining long-standing formal institutions for the organization of work. However, when they enter informal sectors, they contribute to the opposite effect by increasing the formalization of work activities. In this study, we investigate this hitherto unexamined phenomenon by drawing on a case study of Gojek, one of the largest digital platforms in Southeast Asia. We identify three main mechanisms through which the platform transformed work in an informal transportation sector to make it amenable to integration into their platform model: codifying market interactions, standardizing work practices, and controlling ecosystem boundaries. We develop an understanding of the institutional changes that supported the platform-enabled formalization by noting the shifts in the sector’s dominant institutional logic from an informal market logic to a matchmaking logic, then to a service system logic. We discuss the implications of these institutional changes for the platform and the workers.