Should I? How Moral Ambiguity Shapes Entrepreneurial Action
构建了一个道德模糊性如何影响创业行动的模型，解释了创业者如何归因道德责任、建立道德动机并处理多重对立解释以做出道德判断，对创业伦理研究者和实践者理解道德决策过程有参考价值。
This paper advances a model of moral ambiguity in entrepreneurial action. Our model specifies the mechanisms surrounding moral responsibility, moral motivation, and the moral threshold through which perceived moral ambiguity shapes action. Specifically, we theorize (a) the interpretative elements that steer how the entrepreneur attributes moral responsibility and establishes moral motivation, (b) how multiple opposing interpretations can create attributional or motivational moral ambiguity, and (c) how the entrepreneur can process such ambiguity to make moral judgment. We then discuss how our model extends prior work on both ethics in entrepreneurship and moral approbation theory, and we outline research opportunities on moral ambiguity and judgment.