Bill It, Kill It, or Keep It Free?
许多B2B公司忽视了对免费服务收费的机会。本文提出免费转收费（F2F）服务转型方法，指导企业盘点免费服务并分类，以盈利创收。
Many B2B companies seek to grow beyond traditional product lines by venturing into new services. Yet they often overlook the opportunity to capture sales from free services they provide. This article outlines the free-to-fee, or F2F, service transition. It shows how to inventory free services (categorizing them as profit drains, distributor delights, competitive weapons, or gold nuggets) and lays out a path for profitably generating revenues.