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借来的能力:社会性地扩展心智以延伸数字实践

Borrowed competence: Socially extending the mind to extend digital practices

Marketing Theory · 2025
被引 0
ABS 3

中文导读

通过民族志研究一个街头教会社区,揭示弱势群体如何借助线下社会互动和群体文化来指导数字实践,挑战了传统能力必须内化的观点,提出能力可以“借来”。

Abstract

This study extends current understanding of digital competence by exploring alternative skill sets harnessed by digitally disadvantaged groups that enable their practices to continue. By combining practice theory with the socially extended mind framework, we address the research question: What forms of offline competence support the integration of digital practices among a disadvantaged consumer group, and how do these competences influence the cohesion and continuity of their practices? Through an ethnography of a ‘Street Church’ community, we demonstrate how different forms of offline social interaction (i.e., sequential, synchronised, substitutive) and group culture function as valuable resources for guiding digital practices, without requiring practice carriers to embody digital skills. This study challenges conventional conceptualisations of competence, illustrating that competence no longer needs to be embodied but can be borrowed. This shifts the focus away from what defines competence to how different forms can produce similar outcomes in practices.

数字能力弱势群体实践理论民族志社会认知