The impact of hard and soft components of big data analytics capabilities on entrepreneurial orientation
将大数据分析能力分为硬、软两类资源，研究它们如何分别影响企业的主动性、创新性和风险承担三个创业维度，并考察社交媒体市场导向的中介作用。基于253家英国企业数据，采用PLS-SEM和fsQCA分析，为大数据在社交媒体时代的创业价值提供了情境化证据。
Big data analytics capability (BDAC) is considered an aggregation of various types of firm-level resources. While BDAC’s impact on firm performance is well established in the literature, its effect on entrepreneurial orientation is an emerging area of research. This study first categorizes several BDAC resources into soft and hard components. Then, it examines whether these two big data components impact a firm’s entrepreneurial orientation differently across its three dimensions: proactiveness, innovativeness, and risk-taking. This study further investigates the extent to which proactive social media market orientation mediates the relationship between BDAC and the enactment of entrepreneurial orientation. Based on data from 253 British firms, the findings from combined PLS-SEM and fsQCA analyses offer broad support for a contextual view of the value of big data for entrepreneurship in the social media-induced digital era, thereby making a significant theoretical and practical contribution to the field of information systems.