企业如何在数字转型的(未)知水域中航行

How Companies Navigate the (Un)Charted Waters of Digital Transformation

CALIFORNIA MANAGEMENT REVIEW · 2025
被引 1
人大 A-ABS 3

中文导读

通过对64家企业数字转型历程的定性元综合,提出了一个过程模型,帮助管理者评估转型进展并提供了可操作的建议。

Abstract

Digital technologies’ transformative impact continues to disrupt businesses. Despite digital transformation’s crucial role in shaping organizations’ future competitiveness, many companies still grapple with navigating their digital journey. To guide managers in realizing their digital ambitions, this article reports on a qualitative meta-synthesis of the digital transformation journeys of 64 companies, culminating in a process model that captures the complexity of digital transformation. The model provides practitioners with a framework for assessing the progress of their digital transformation journey. In addition, the article outlines actionable recommendations for managing companies’ digital endeavors.

数字转型组织变革战略管理定性研究