The organic health halo: Influence of mood, restrained eating and healthiness perceptions
研究发现，即使有机食品与普通食品热量相同，消费者仍误认为有机食品热量更低，这种“有机健康光环”效应在情绪和节食倾向影响下依然存在，但积极或消极情绪会减弱非节食者的这一错觉。
Abstract Although organic labels inform consumers about food production, many incorrectly infer that organic foods contain fewer calories than regular foods, a phenomenon known as the organic health halo effect. This study examines the influence of mood, restrained eating, and food healthiness perceptions on the prevalence of the organic health halo effect. Results revealed that both restrained and unrestrained eaters perceive organic foods as healthier and less caloric. Although organic and regular foods were identical in calories, calorie misperception persisted across mood conditions and restrained eating status. However, positive and negative moods decreased the organic health halo effect among unrestrained eaters.