Can Hybrid Organisations Solve the Paradox of the Triple Bottom Line, and Does It Need Solving?
研究B Corp认证如何帮助混合型组织整合市场与社会目的，识别出三种逻辑整合机制，并指出认证既是促进也是约束，使悖论变得可管理而非可解决。
ABSTRACT This study investigates how B Corp certification enables hybrid organisations to integrate competing institutional logics of market and social purpose. Through a two‐stage qualitative design combining cross‐sector interviews with B Corps and an in‐depth case study, with a total of 30 participants, we analyse how certification supports hybrid organisations in practice. Three mechanisms of logic integration are identified: blending commercial and social logics to craft synergistic value propositions, assimilating social concerns into core business operations and elaborating existing practices to embed sustainability. B Corp certification emerges as a mediating institutional infrastructure that legitimises hybridity through frameworks for continuous improvement, stakeholder accountability and community building, while simultaneously imposing operational demands. Findings underscore the importance of sophisticated tension management across decision‐making, resource allocation and performance evaluation. The study contributes by refining theory on hybrid organisations and reframing certification as an enabling–constraining scaffold that renders paradoxes manageable rather than resolvable.