将瞬间转化为运动:异质性服务体验如何在酒店业中点燃品牌传教热情
Turning moments into movements: How idiosyncratic service experience ignites brand evangelism in the hospitality context
International Journal of Hospitality Management · 2025
被引 1
ABS 3
- Guoquan Wang
- Yanbo Yao 通讯
- Lianping Ren
- Guangmei Jia
酒店管理品牌管理服务营销消费者行为