将瞬间转化为运动:异质性服务体验如何在酒店业中点燃品牌传教热情

Turning moments into movements: How idiosyncratic service experience ignites brand evangelism in the hospitality context

International Journal of Hospitality Management · 2025
被引 1
ABS 3
酒店管理品牌管理服务营销消费者行为