Forecasting the future of sports media production: a Delphi study on the role of emerging technologies
通过43位专家的德尔菲研究，预测到2030年人工智能、远程制作和个性化虚拟广告等技术将推动体育媒体制作向自动化、个性化和环保方向转变，为行业高管提供应对未来变化的路线图。
Research question: This study explores the future of top-tier sport media production by examining the impact of emerging technological innovations, increasing environmental awareness, and evolving audience demands by 2030. It addresses a gap in the literature by focusing on the entire sport media value chain, beyond content creation, to include aggregation and distribution.Research methods: Using a Delphi study approach, we gathered data from 43 experts in the global sport media industry. Experts evaluated 11 projections across content creation, aggregation, and distribution. Quantitative data was supplemented by qualitative feedback to enhance the reliability of the insights.Results and findings: The findings indicate a shift toward automated, personalized, and environmentally sustainable production processes driven by AI, decentralized eco-friendly methods, and advanced data analytics. Key projections highlight AI-driven logistics, remote production, and the increased role of personalized virtual advertising.Implications: The study provides valuable insights for both academic research and industry practice, offering a roadmap for executives to navigate upcoming technological, environmental, and audience-centric changes. The shift towards sustainability and technology integration is crucial for the future competitiveness and relevance of top-tier sport media production.