当绿色环保适得其反:环境承诺对众筹成功的影响
When going green backfires: The influence of environmental commitments on crowdfunding success
Technological Forecasting and Social Change · 2025
被引 1
ABS 3
- Yuanyuan Liu
- Xiaoyun Yang
- Yuanyuan Li 通讯
- Bingrui Huangfu
众筹环境承诺绿色营销可持续性