Running thoughts through music. A musical inflection of the sonic turn in consumer research
本文提出将音乐作为思考工具，通过具身调谐技术从叙事转向音乐世界观，探讨消费体验如何以持续流动而非叙事转化的方式展开，为理解日常与非凡消费体验的时空差异提供新视角。
If it is well established that narrative can be a tool to think with, I propose doing the same, in parallel, with music. My argument follows the drift of the sonic turn, but inflects it by emphasising the processual features of sound as music, which constitute ongoingness as metamorphically repeating onflow rather than (narrative) transformation. I re-enact Lonergan, Patterson and Lichrou’s modulating reading technique to show how its power resides in getting readers to musicalise narrative data; then reproduce it as a research strategy using an embodied attunement technique to switch from an orientational narrative to an immersive musical world-view. By attending to the patterns of becoming that materialise when we listen to consumption in different styles, narrative-musical stylistic interplay is an epistemological strategy that translates the problem of where experiential consumption takes place (extraordinary vs everyday space-time) into the question of how consumption experiences go on (transformation vs onflow).