The joys of waiting: how consumers do waiting together
研究了消费者如何在线上共同等待产品发布，通过分析Facebook群组中的互动，发现等待可以成为积极、共享的实践，而非消极的消磨时间。
Abstract Waiting is often treated as dead time to be minimized. This paper shows how it can become a positive, shared practice when it moves online. We analyze a 10-week period of digital co-waiting in a public Facebook group formed around the pre-launch of Teenage Engineering’s Pocket Operator Modular synthesizer, using a netnographic design to follow naturally occurring posts, comments, memes, and images from announcement to first deliveries. We distinguish anticipation (future-oriented projection) from savoring (present-focused enjoyment) and show how both are collectively enacted rather than privately endured. Emotional engagement is cyclical rather than steadily fading, with peaks and lulls punctuating the wait as members narrate delays, exchange reassurance, and celebrate arrivals. Conceptually, we reframe waiting as a socio-temporal practice: consumers do not merely wait together online; they make the wait meaningful together. The paper contributes a process account of how anticipation converts into shared savoring over extended durations and outlines implications for research on time, emotion, and community in consumption.