Consumer Responses to Physical, Digital and Integrative Sustainability Strategies in the Apparel Industry: A Systematic Review
系统梳理了服装行业采用的实体、数字和整合可持续策略，并开发了消费者反应矩阵模型，揭示整合框架对提升消费者参与的重要性。
ABSTRACT The apparel industry is one of the world's most profitable sectors but also among the most environmentally damaging. Growing sustainability pressures have led companies to adopt diverse strategies to reduce their impact, yet no single study has systematically analysed these approaches or their consumer implications. This review addresses that gap by categorising sustainability strategies in the apparel sector and identifying the tools used—whether physical, digital or integrative. Using a systematic approach, we synthesise key trends, theoretical foundations and research methods to provide a structured view of the field. A central contribution is the development of the consumer response matrix, a theoretical model that illustrates how consumers respond to different sustainability strategies. Our findings reveal the importance of integrative frameworks that combine physical and digital approaches to enhance consumer engagement. This study maps current strategies and sets the foundation for future research on hybrid approaches and long‐term sustainable consumption.