The Business of Sports: An Operations Perspective
指出体育产业运营管理研究不足，提出收益管理、新技术、博彩、规则变化和服务运营五个研究主题，为学者提供未来研究方向。
While sports are enjoyed by several billion fans globally, the business of sports has evolved into a multi-billion dollar industry. Multi-disciplinary research on developing competitive strategies for drafting players and making on-field decisions is growing rapidly. However, there remains a notable gap in operations management research focusing on the business aspects of the sports industry. This paper addresses this gap in the literature to encourage future research in this domain. We highlight new opportunities for operations management researchers, emphasizing five research themes that are of importance to the sports industry: (1) Revenue management, (2) new technologies in sports business, (3) betting, (4) rule and competition changes, and (5) service operations. We identify important and relevant open-ended research questions and discuss related trade-offs to address the research questions. This paper provides a basis for future operations management research to address the unique challenges faced by sports organizations.