How Nesting Changes Platform Strategy
研究了平台企业允许其他平台嵌入或自身功能托管于其他平台时，如何影响市场拓展、客户体验、品牌完整性和客户关系，为管理者提供嵌套决策的战略指导。
When platform businesses permit other platforms to embed within their own, or offer their own functionality hosted on another platform, they can gain access to new markets and customers, and improve the user experience of current customers. But platform owners must also consider whether such a relationship will affect the integrity of their brand and what it means for customer relationships. Research can help guide leaders through the strategic implications of nesting decisions.