如何解放人类劳动?理解虚拟主播类型与互动风格在直播电商中的相互作用

How to liberate human labor? Understanding the interplay of virtual streamer type and interaction style in livestreaming e-commerce

JOURNAL OF BUSINESS RESEARCH · 2025
被引 3
人大 A-ABS 3
直播电商虚拟主播消费者行为人机交互