直销、转售还是混合?在线产品评论背景下制造商的销售渠道策略
Direct selling, reselling or hybrid? Manufacturer's sales channel strategies in the context of online product reviews
International Journal of Production Economics · 2025
被引 0
ABS 3
- Zhenghua Deng
- Xumei Zhang 通讯
渠道策略在线评论制造商决策销售模式