CSR role crafting: bringing corporate social responsibility into individual work roles
提出“CSR角色塑造”概念，整合角色塑造理论与自我决定理论，构建过程模型解释员工如何将CSR融入工作角色，并分析四种行为类型对心理需求满足和组织CSR实施的影响。
Individuals often have drastically different views about what Corporate Social Responsibility (CSR) means for their work lives. Employees with similar levels of interest in CSR may exhibit different behaviors in response to those interests, and this could have profound implications for how CSR initiatives are implemented. We integrate recent perspectives on role crafting with the self-determination theory of work motivation to (1) outline the fundamental components of a phenomenon we label “CSR Role Crafting,” and (2) develop a process model describing factors that lead to different forms of CSR Role Crafting. We then describe how different approaches to behavioral CSR Role Crafting (expansive, defiant, idealistic, and compliant) can impact basic psychological needs satisfaction, implementation of organization-directed CSR initiatives, and the emergence of new organizational CSR initiatives from individual activity. We conclude with a discussion of how our framework can guide future micro-CSR research.