Reviewing the Literature on Social Media in Organizational Management: Mapping the Current Research Themes and Building a Conceptual Framework From a Multidisciplinary Perspective
综述了828篇来自运营管理、信息系统、营销、金融和组织战略等领域的期刊文章，通过共引网络分析、引文分析和主题分析识别出六个研究集群及其动态演化趋势，并构建了涵盖前因、路径和结果的概念框架，为学术研究和管理实践提供指导。
The growing popularity of social media over the past decade has attracted substantial attention from researchers seeking to understand its implications for organizations, resulting in a significant and expanding body of literature. To navigate recent developments and identify future research opportunities, we review 828 relevant articles from leading journals across diverse disciplines, including operations management, information systems, marketing, finance and organizational strategy. This study employs a combination of quantitative and qualitative methods, specifically cocitation network analysis, citation analysis, and thematic analysis, to systematically examine the existing research. Through this approach, we identify six distinct research clusters and their associated thematic areas. Moreover, we map the dynamic evolution trend of each cluster. We also develop a conceptual framework that outlines the antecedents, pathways, and outcomes explored in social media studies. This framework synthesizes the major theoretical foundations underpinning the literature, offering valuable guidance for both academic research and managerial practice. Based on our thematic analysis and conceptual model, we propose three underexplored research directions to support the development of impactful research agendas and advance the field of social media research.