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构建未来情景的更快方法

A Faster Way to Build Future Scenarios

MIT Sloan management review · 2025
被引 0
FT50ABS 3

中文导读

针对大型组织传统情景规划成本高、耗时长的问题,提出一种围绕使用者构建情景、揭示未检验的战略假设、并利用生成式AI快速迭代创建新情景的简化流程。

Abstract

Scenario planning is an invaluable tool for helping managers navigate uncertain business contexts. But the ways in which large organizations typically develop sets of scenarios are expensive and time-consuming and don’t deliver insights quickly enough. A streamlined planning process that frames scenarios around the people who will use them, surfaces unexamined strategic assumptions, and uses generative AI to assess and iteratively create new scenarios can yield useful insights more rapidly.

战略规划情景规划商业环境生成式人工智能