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改变信念还是改变行为?理解信念到行为的过程并干预以减少错误信息的影响

Changing beliefs or changing behavior? Understanding the belief‐to‐behavior process and intervening to curb the impact of misinformation

Journal of Consumer Psychology · 2025
被引 2
FT50ABS 4*

中文导读

探讨信念如何影响行为,提出信念到行为的推理模型,并比较改变信念与改变行为的干预策略,帮助研究者选择更有效的干预方式。

Abstract

A common assumption among scientists, journalists, and policymakers is that combating misinformation reliably changes behavior. However, the empirical evidence reveals that the belief-behavior association is often modest, variable, and context-dependent, raising critical questions about when and how to pursue belief versus behavior change. In this paper, we discuss the mechanisms by which beliefs influence behavior and the conditions under which addressing beliefs can change behavior. Specifically, we review the belief-to-behavior inference model, which proposes that beliefs influence behavior when (a) the belief is linked to a behavioral goal, (b) the inferential path from belief to behavior is relatively short, and (c) the belief-behavior association is preserved in memory. Our framework aligns intervention decisions with the cognitive architecture of belief-behavior correspondence and the intervention's goals, whether maximizing belief accuracy or behavioral impact. We also reviewed individual and social-structural interventions that are best suited for changing beliefs versus behavior, conceptually integrating interdisciplinary work on behavior change with the psychology of belief change.

错误信息信念改变行为改变认知心理学干预策略